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37.6% gross margin · $6,742,000 contribution
| Source | Sessions | Share | Conv. |
|---|---|---|---|
| Google organic | 1,820 | 43% | 4.8% |
| Direct | 940 | 22% | 6.1% |
| Referral (whollyconstruction.com) | 480 | 11% | 9.2% |
| Meta (FB + IG) | 410 | 10% | 2.1% |
| 280 | 7% | 5.4% | |
| Google Ads | 240 | 6% | 7.8% |
| 70 | 1% | 12.4% |
| Path | Views | Avg | Conv. |
|---|---|---|---|
| / | 2,410 | 1:24 | 4.2% |
| /services/solar | 1,180 | 2:11 | 8.4% |
| /services/batteries | 942 | 2:08 | 9.1% |
| /insights | 740 | 3:12 | 2.8% |
| /contact | 612 | 1:54 | 18.4% |
| /sizing-guide | 584 | 4:21 | 12.6% |
| /insights/tou-batteries-1800-yr-arbitrage | 412 | 5:48 | 3.4% |
| /about | 318 | 1:18 | 1.6% |